Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.
Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.
Nearly Half of 's U.S. Viewership Is Now on TVs, Helping Drive Ad Shift — The Information
Broadcast & Cable TV Usage Drops Below 50% For The First Time Ever As Viewers Favor Streaming
Streaming grabs 35% of TV time in August, but overall usage dips as summer winds down
For the first time, cable and broadcast makes up less than half of TV viewing
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For the first time ever, cable and broadcast make up less than half of all TV viewing. Streaming services, on the other hand, have grown…
Broadcast and cable make up less than half of TV usage for first time
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Modern cable tv is literally just ads. : r/ABoringDystopia
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Broadcast and cable made up less than 50% of TV usage in July