Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

Stanley cups: the psychology behind the internet's latest obsession

What is so special about Stanley Cups? The psychology behind the year's thirstiest obsession

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How did Stanley cups go viral? The obsession that can't be quenched