Canon's 4000D and the Race to the Bottom of Photographers' Hearts and Minds

Canon’s tepid 4000D isn’t released in this country yet, but the fact that it even exists is a sad commentary on where camera manufacturers are today. Don’t get me wrong. At about $385 pre-tax, Canon will sell tens of thousands of these cameras. They will fly off the shelves. Many will buy in to the Canon system. Then they’ll check out of the Canon system. Management will shrug and say, “Young people don’t care about quality, they care about convenience.” That’s not true. People care about quality, it’s just that they’re not going to get it with this. What's Wrong with It?

Culture and Team

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