Robert Cialdini's 'Pre-Suasion' Extends The Science Of Persuasion

Decades after the release of his classic business book Influence, Dr. Robert Cialdini has written an important new book, Pre-Suasion. The new book focuses on the importance of timing in the persuasion process and adds a seventh principle, unity, to Cialdini
Decades after the release of his classic business book Influence, Dr. Robert Cialdini has written an important new book, Pre-Suasion. The new book focuses on the importance of timing in the persuasion process and adds a seventh principle, unity, to Cialdini's original six.

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