Under Armour launches brand with NBA star Steph Curry to rival Nike's Jordan

Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
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Top de Treino Feminino Under Armour Seam - Under Armour Curry Championship Men's T - shirt Black 1380362 - 001

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BREAKING: Under Armour announced the launch of the 'Curry Brand' with Stephen Curry, to reach younger consumers and compete with Nike and…

Under Armour (UA) Launches Steph Curry Brand to Compete With Nike's Jordan - Bloomberg

Under Armour launches a brand with NBA star Steph Curry

Ranking the best sneakers in NBA history - Sports Illustrated

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

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Under Armour Launches Brand With NBA Star Steph Curry To, 58% OFF

Stephen Curry And Under Armour Launch Jordan Brand Rival, Curry Brand - Ministry of Sport