Dr. Robert Cialdini - Guy Kawasaki

A massive update to one of my all-time favorite and formative books, Influence: The Psychology of Persuasion by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you're into marketing

Principle of Influence Course

Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books

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Dr. Robert Cialdini - Guy Kawasaki

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